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Story Islands explores how creative thinkers really innovate — one island at a time. In a world obsessed with data, we take a more curious path. Each guest brings five story islands from their life and work, and together we travel through the people, places and sparks that have shaped their lives and ideas.

We jump between islands, follow surprising connections, and discover how innovation rarely travels in a straight line. Listen in order, or choose your own path on Stornaway.

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In this episode, we talk to Paul Mallaghan from Tilt about their drink drive interactive awareness campaign they made for drinks company, Diageo. We also speak to Paul about how interactive campaigns can encourage behaviour and attitude change surrounding important social issues.

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